Nox Business Intelligence (NBI) provides historical, current and predictive views of business operations. Common functions of NBI are reporting, online analytical processing, analytics, data mining, business performance management, benchmarking and predictive analytics.
NBI aims to support better business decision-making, thus it's also a decision support system (DSS). NBI uses technologies, processes and applications to analyze structured internal data and business processes. Nox merchants who take the time to use NBI in their businesses will find unparalleled capabilities.
Many native sales channels and web hosting generate high-quality trusted data that is normalized (structured) to a common schema, making it easy to conduct apples-to-apples comparisons.
Companies routinely go through "analyze, decide, implement, adapt" (ADIA) cycles in their businesses. A "Business Intelligence/Decision Support System" (BI/DSS) application is the most essential tool for analysis and decision-making. The result is improved decision-making with the operational capabilities to quickly take action - eliminating wasted spending and increasing sales.
BI/DSS applications are notorious data hogs, so many solutions in the marketplace take minutes or even days to run a query. Nox utilizes the advanced features of MySQL, so queries take mere seconds.
Customers using our business intelligence offerings can experience the following benefits:
Increase in new customers.
This is one of the biggest lost opportunities for any company, and Nox supplies data to avoid this problem and increase customer sales.
Increase repeat customers' revenue.
Nox helps customers to maximize revenue potential per transaction and increase sales.
Repeat customer frequency.
Increasing revenue per transaction is not enough. Nox also exposes data for your NBI so you're also tracking the frequency of sales and projecting repeat customer purchasing. Nox can also discover repeat customers that should have reordered but did not.
Specialized marketing.
Pull email and address lists of repeat customers and new customers to market to them differently. Pull customers that purchase from different categories to target their products of interest.
Benchmarking.
Nox products can pull source reports and revenue to tag everything so you can gather information such as marketplaces, advertising and pricing engines.
Reduce product returns.
Nox helps customers to identify trouble spots and fix the leaks in profitability.
Identify low-volume products.
By tracking product goals, Nox can help customers identify products that don't sell.
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